Collective Art Beer Cans

Original illustrations designed for Collective Arts Brewing's Artist Series, bringing a citrus brew to life through expressive, hand-drawn artwork.
Illustration
Packaging Design
Hand-Draw artwork
Client
School Poject
Date
March 11, 2025
Role
Illustrator/ Graphic Designer
Tools/Medium Used
Photoshop

Objectives

To create two original illustrations for Collective Arts Brewing's Artist Series that visually capture the vibrant, refreshing character of a citrus, mimosa-style brew through expressive and dynamic artwork.

Target Audience

Young to young middle-aged adults (21–40) who appreciate craft beer, art, and creative expression — drawn to brands that feel visually distinctive, collaborative, and culturally engaging.

Process

I used warm colour palettes, organic shapes, and hand-drawn textures to build a sense of movement and energy that translates the beer's refreshing character into visual form. Loose, expressive line work and layered tones helped create depth and vibrancy, making the illustrations feel alive and inviting rather than rigid or commercial. The hand-drawn quality softened the compositions and gave each piece an experimental, artistic feel that aligns with Collective Arts' commitment to creativity and collaboration — connecting art directly with the craft beer experience.

THE WORK!