Collective Art Beer Cans
Client
Date
Role
Tools/Medium Used

Objectives
To create two original illustrations for Collective Arts Brewing's Artist Series that visually capture the vibrant, refreshing character of a citrus, mimosa-style brew through expressive and dynamic artwork.
Target Audience
Young to young middle-aged adults (21–40) who appreciate craft beer, art, and creative expression — drawn to brands that feel visually distinctive, collaborative, and culturally engaging.
Process
I used warm colour palettes, organic shapes, and hand-drawn textures to build a sense of movement and energy that translates the beer's refreshing character into visual form. Loose, expressive line work and layered tones helped create depth and vibrancy, making the illustrations feel alive and inviting rather than rigid or commercial. The hand-drawn quality softened the compositions and gave each piece an experimental, artistic feel that aligns with Collective Arts' commitment to creativity and collaboration — connecting art directly with the craft beer experience.


