Latino Fest

This project focused on creating a festival event pass and a landing page for a Latin music and culture festival. The goal was to design a visual identity that feels energetic, vibrant, and immersive.

This project is designed for young adults (18–35) who are drawn to music, culture, and vibrant social experiences. It speaks to people who enjoy festivals as a way to connect, celebrate, and explore different cultures.

The event pass was designed to stand out with bold colours, dynamic shapes, and layered graphics inspired by Latin culture and movement. The system includes different pass types (like VIP), keeping a consistent look while clearly distinguishing access levels. The landing page was designed to complement the pass, providing key information such as the lineup, event details, and overall experience. Together, both elements create a cohesive and engaging brand that captures the energy of the festival and invites people to be part of it.