Lumora RGD Project

Create a refined brand identity and packaging system for LUMORA, a new Canadian wellness and lifestyle brand committed to sustainability, safety, and holistic living.

Modern, health-conscious woman 25–45, who prioritize wellness, sustainability and intentional living.

LUMORA is a Canadian wellness and lifestyle brand inspired by the Northern Lights. The goal was to create a brand identity and packaging that feels calm, refined, and rooted in sustainability. The design takes inspiration from the soft glow and movement of the aurora borealis, using gentle gradients, natural colours, and minimal elements to create a sense of clarity and warmth.