OMI Headspace SDC (2026)

To conceptualize a future self-driving car experience inspired by Headspace, designed to prioritize mental health and emotional well-being — so users arrive not just on time, but feeling better

Tech-savvy individuals aged 20–45 who value innovation and mental well-being, and see technology as a tool to improve their overall quality of life.

As a core collaborator in this project, I led the development of the main illustration of the self-driving car, translating Headspace's iconic branding into a futuristic visual language. I also spearheaded the logo animation using After Effects, bringing motion and life to the brand identity within this concept. To further visualize the experience, I collaborated with the team in utilizing AI tools to transform our illustrations into realistic, real-world renders of the vehicle. Beyond the core concept, I contributed to the broader campaign by developing supporting assets including social media content and billboard designs, ensuring a cohesive and consistent visual narrative throughout.