Roots & hops

Create a beer company and branding identity package. In addition to brand identity, I designed a magazine ad and social media campaign.

Craft beer lovers that are seeking Authenticity, Quality, Connection and Experience in their 25–45, who enjoy craft beer and value more than just the product.

Roots & Hops is a craft beer brand inspired by Canadian wildlife and nature. The goal was to create a brand identity and packaging that feels authentic, high-quality and connected to the natural environment. The design was built around the idea of balancing nature (“Roots”) and craft (“Hops”). Visual elements like earthy colours, organic shapes, and wildlife-inspired details were used to reflect this concept. The final packaging is designed to stand out while still feeling natural, cohesive, and approachable.