The Moka Club

Develop a brand identity and packaging for The Moka Club, a coffee shop designed to appeal to a broad audience

The Moka Club is designed for a broad audience (18–50) who enjoy coffee as both a daily ritual and a social experience

The Moka Club is a coffee brand focused on creating a warm and welcoming experience. The goal was to design a brand identity and packaging that reflects the social and comforting nature of coffee culture. The design combines handwritten elements with retro-inspired visuals to create a sense of nostalgia and familiarity, while still feeling fresh and contemporary.